Microsoft is the number one UK brand
After the consideration of around 1400 brands and consultation with 2000 consumers, it has imerged that Microsoft is this years number one UK brand.
What is a superbrand ? A brand is which consumers widely recognise and trust in, Google won last year but this year Microsoft some how pipped them to the post.
Granted the brand is globally as recognisable as coca cola and over 90% of ‘connected’ households use one or more of their products but i’m not sure I would consider them to be trusted brand !
So who else came top. Here is the top ten
1.Microsoft
2.Rolex
3.Google
4.British Airways
5.BBC
6.Mercedes-Benz
7.Coca-Cola
8.Lego
9.Apple
10.Encyclopaedia Britannica
The results, as always, return some surprises, with this year’s notable high achiever being Encyclopaedia Britannica 
Stephen Cheliotis, Centre for Brand Analysis
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